Ideas from our work
Practical articles on software, marketing, creative work, education technology and responsible AI.
Creative Development
Why good brands still start on paper
A rough sketch costs nothing to change, which is why it is the best place to find the idea.
Read articleSoftware Development
Build for the phone your users actually own
Software tested only on fast devices can fail the people it was made for.
Read articleDigital Marketing
How to tell whether your marketing is working
Agree on one clear goal before the campaign starts, then report against it honestly.
Read articleEducation Technology
From answer machine to thinking partner
AI that hands children the answer can skip the part where learning happens.
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Education Technology
Moving classes online is only the start
Uploading lessons is the easy part. Real scale depends on the system underneath.
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Education Technology
One lesson cannot fit every student
AI can adapt to how each student learns, but it works best with a teacher in charge.
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